Drivers of Business Evolution in EMEA

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Big Data and analytics (BDA) is often a response to change in business environments. Internal organizational changes and external market changes both mean that management need greater transparency into cause and effect, and ask for better information and analytics. IDC asked the survey respondents to indicate three drivers that were forcing their businesses to change and evolve.

Europe

The top driver in Europe (north and south) for business evolution is the need to improve operational efficiency (39%, 40%). Northern Europe's focus is on efficiency, removing costs, and optimizing business processes. Big Data can play a key role for businesses with this focus by improving visibility into business processes and demonstrating where costs can be eliminated.

Middle East

Middle East's top driver for change is the increased level of competition in the market (33%). In line with the dynamic emerging markets, Middle East organizations are more focused on expansion-related drivers than on efficiency-related drivers. Big Data and analytics can be helpful when organizations are expanding, giving insight into customer behavior as it evolves, and exposing causal relationships between organizational activities and outcomes.

Africa

The top 2 drivers for business evolution in Africa are both consumer-centric reflecting the region's need to address rapidly changing consumer needs. Big Data and analytics is ideal to support organizations in becoming more customer-centric, supporting data collection, the observance of patterns, and ultimately the prediction of how individual customers will respond to marketing outreach.

1st 2nd 3rd 4th 5th EMEA Improve operational efficiency (36%) Improve operational efficiency (39%) Improve operational efficiency (40%) Improve operational efficiency (24%) Improve operational efficiency (24%) Improve profitability(30%) Improve profitability(33%) Improve profitability(28%) Increased competition in the market (29%) Increased competition in the market (29%) Increased competition in the market (31%) Increased competition in the market (33%) Changing customer/consumer demands (29%) Changing customer/consumer demands (37%) Changing customer/consumer demands (26%) Changing customer/consumer demands (30%) Customer Centricity(27%) Customer Centricity(27%) Customer Centricity(31%) Improve profitability(29%) Need to drive innovation (26%) Need to drive innovation (30%) Need to drive innovation (24%) We are entering new markets (24%) Need to build/maintain market leadership (24%) N. Europe S. Europe Middle East Africa

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